Sonoma County Updates, and a Cordial Invitation

May 22, 2013 – 00:00

Sonoma County Updates, and a Cordial Invitation May 22nd, 2013

By Ken Vasko, Senior Manager

Today, we would like to remind you of two things: one is a law that will affect our friends in Sonoma County this year, and the other is a cordial invitation to an industry event in the area on May 30th!

Sonoma County has seen great growth over the past few years, especially in 2012. According to our latest direct shipping report, created in conjunction with Wines & Vines, we have seen sales through direct shipping out of the area rise over 10% in the past year alone. Several regional organizations have taken note of this growth, and helped pass legislation in August of 2010 to ensure that Sonoma-based wines are properly branded and marketed.

Sponsored by the Sonoma County Vintners and the Sonoma County Winegrape Commision, AB 1798 requires that any wine from an American Viticultural Area (AVA) located in Sonoma County must also include the words “Sonoma County” on its bottle labels. Though the legislation was passed three years ago, very little action has been required by vintners—until now. The state of California will begin enforcing this new requirement on January 1st, 2014. The possible punishment of neglecting this new rule is the revocation of one’s winery license.

This marks the fourth kind of law, called “conjunctive labeling, ” enacted in the Golden State. Napa Valley, Lodi, and Paso Robles have had this type of requirement enacted in the past.

The rationale is twofold:

  • According to the sponsor organizations’ market research, Sonoma County’s brand recognition is much greater than most of the individual AVA’s that make their home in Sonoma County
  • A voluntary program to place “Sonoma County” on the region’s wine labels resulted in a 20% participation, and sponsors of the bill want to increase those numbers significantly.

There is a counter-argument to this new initiative, however. Wineries have been using more detailed AVA information to better market their region, such as “Russian River Valley” and “Dry Creek Valley.” Adding Sonoma County to the label is seen by some as diluting the brand. Regardless, the legislation has long since passed.

While this may have been on your radar when it was first enacted, we wanted to remind you that this would be a good time to make sure your upcoming COLA submissions to the TTB are properly ready to go.

More detail on label requirements can be found at :

As for that invitation…ShipCompliant is pleased to participate in the eWinery Solutions “State of the Industry” seminar at Sonoma State University on May 30th. We’ll be digging deeper into our recent direct shipping data, and talk about ways to use this data to your advantage! Click here to sign up!

Source: shipcompliantblog.com

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Grocery (Seattle Gift Basket Company)
  • This gift box is presented closed and tied with raffia ribbon. No Gift Wrap Necessary!
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FYI wine & liquor boxes

You cannot ship in wine or liquor boxes from here to Canada. Not sure about over state lines.
I didn't know this, packed up a bunch of stuff to send to family, got to the PO and they refused my boxes. Had to buy their shipping boxes and re-pack there before I could send.
Has to do with tariffs or some such. Who knows.
Scavengers, beware!

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That means hundreds of individuals who could have done their time locally and perhaps benefited from community treatment programming were instead shipped off to overcrowded state penitentiaries. The worst thing about .... Sacramento County.

Smoked Salmon Gift Box with Salmon, Crackers, Pistachios, Shortbread and Chocolate Covered Cherries
Grocery (Seattle Gift Basket Company)
  • This gift box is presented closed and tied with raffia ribbon. No Gift Wrap Necessary!
  • Includes a personalized gift card from you. Click show gift options after adding to cart.
  • Also use the gift card space for any additional requests (ie:desired arival date). See shipping info
  • Variations of this gift box are also available.
  • The contents of this gift box are listed below.

The Art of Fermentation  — Wine-Searcher
Grapes possess an ideal balance of sugars, acids, and tannins to support yeast growth, so it is easy to fully ferment grape juice into a strong alcoholic beverage to store, age, and ship around the world. In addition, the ..

Seattle Gift Basket Company Chocolate Lover's Gift Box
Grocery (Seattle Gift Basket Company)
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  • The contents of this gift box are listed below.
Smoked Salmon Gift Box with Salmon Only
Grocery (Seattle Gift Basket Company)
  • This gift box is presented closed and tied with raffia ribbon. No Gift Wrap Necessary!
  • Includes a personalized gift card from you. Click show gift options after adding to cart.
  • Also use the gift card space for any additional requests (ie:desired arival date). See shipping info
  • Variations of this gift box are also available.
  • The contents of this gift box are listed below.
Seattle Gift Basket Company Northwest Brunch Gift Basket
Grocery (Seattle Gift Basket Company)
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